Computer program that simulates conversation with users, typically via a chat interface.
A chatbot is a program that can interact with users via text. There are two main types:
Rule-based chatbots (scripts): - Work with decision trees - Respond to specific keywords - Often fail with unexpected questions - Cheaper but less effective
AI-based chatbots (AI agents): - Use language models (LLM) - Understand context and intent - Generate natural responses - Can handle complex conversations
For lead qualification, AI agents are significantly superior because they can have real conversations, handle objections, and adapt to each prospect.
Choosing the right type of chatbot depends on your use case: simple FAQ = rule-based bot, lead qualification = AI agent.