Percentage of visitors or leads who complete a desired action (purchase, signup, etc.).
Conversion rate measures the effectiveness of your sales process. It's the ratio of conversions to total opportunities.
Formula: (Conversions / Total opportunities) × 100
Industry Benchmarks: - E-commerce: 2-3% - SaaS: 3-5% - B2B Services: 5-10% - Real Estate: 1-3%
Factors impacting conversion rate: 1. Response time (391% improvement with < 5 min response) 2. Qualification quality 3. Offer relevance 4. Process friction 5. Trust and social proof
How to improve your conversion rate: - Automate initial response - Qualify before human follow-up - Personalize communication - Reduce process steps - Continuously A/B test
