The process of determining whether a prospect is likely to become a paying customer.
Lead qualification is the process that distinguishes serious prospects from casual browsers. It's a crucial step to avoid wasting your sales team's time.
The most used method is BANT: - Budget: Does the prospect have the means? - Authority: Are they the decision maker? - Need: Do they have a real need? - Timeline: When do they want to act?
With AI, this qualification can be automated. A conversational agent asks the right questions naturally and scores the prospect automatically. Hot leads are sent directly to appointment booking, while warm leads enter a nurturing sequence.
Automatic qualification allows you to: - Reduce by 50% time spent on unqualified leads - Increase sales call conversion rate - Prioritize high-potential opportunities
