The time between when a prospect expresses interest and when they receive a first response.
Speed to Lead has become the most important factor in converting prospects into customers. According to a Harvard Business Review study, companies that respond within the first 5 minutes are 100x more likely to qualify their lead.
The most cited statistic in this field comes from Lead Response Management: 78% of prospects buy from the first company that responds. It's not the best who wins, nor the cheapest. It's the fastest.
The problem? Industry average is 42 hours to respond to a lead. That's almost 2 days to respond to someone who raised their hand to talk to you.
To improve your Speed to Lead, automation is essential. An AI agent can respond in under 60 seconds, 24/7, and start qualifying the prospect immediately.
