How to calculate your marketing ROI
Marketing ROI is calculated with this simple formula:
ROI = (Revenue generated - Marketing cost) / Marketing cost × 100
For example:
- Ad budget: $5,000/month
- Revenue generated: $25,000/month
- ROI = (25,000 - 5,000) / 5,000 × 100 = 400%
But beware! This calculation assumes you convert all your leads. In reality, you're probably losing 20-40% of potential revenue due to:
- Response times too long
- Unqualified leads
- Inconsistent follow-up
- Off-hours
Our calculator helps you identify exactly how much you're losing.
