How to calculate your marketing ROI
Marketing ROI is calculated with this simple formula:
ROI = (Revenue generated - Marketing cost) / Marketing cost × 100
For example: - Ad budget: $5,000/month - Revenue generated: $25,000/month - ROI = (25,000 - 5,000) / 5,000 × 100 = 400%
But beware! This calculation assumes you convert all your leads. In reality, you're probably losing 20-40% of potential revenue due to: - Response times too long - Unqualified leads - Inconsistent follow-up - Off-hours
Our calculator helps you identify exactly how much you're losing.