BANT qualification

The verdict lands, backed by their own words

Here's a qualification card: the AI read the conversation, checked each criterion with the lead's exact words and gave the color. Not a hunch, proof.

The AI agent chats, the lead opens up, no interrogation.
Each criterion: confirmed, not addressed or disqualifying, with proof.
The color updates about a minute after each exchange.

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$16M generated · 222 SMBs served

Karim S.

Inbound lead · Website chat

BANT qualification

Excellent

Scored 2 min ago

Captured in conversation, not in a twelve-field form.

BBudget

Confirmed

“budget is already approved”

AAuthority

Confirmed

“I'm the one who signs”

NNeed

Confirmed

“we lose leads every week”

TTimeline

Confirmed

“we want to start before summer”

B.A.N.T unpacked

Four dimensions, one factual verdict

Each letter measures one specific thing. The AI agent covers them in the order of a real conversation, need first, budget last, without a form. Every criterion in your grid is confirmed, not addressed or disqualifying.

Budget
Are they ready to invest? This question comes last, never as “what's your budget?”.
If, after the meeting, you were convinced it's the right fit, would this be a good time to invest?
Authority
Are we talking to the decision-maker? Asked once the meeting is accepted, as a practical question.
Is there anyone else you'd like to bring to the meeting?
Need
Is the pain real, explicit, a priority? It's always the first question.
What would you like to fix first?
Timeline
Imminent purchase or just curious? Timing is read from the date the lead picks, never from an “is it urgent?”.
Would Tuesday at 10 work for you?

Every lead shows up already qualified, in color

The AI qualifies every conversation against your criteria and colors the lead: green, yellow, orange or red. Green also requires your blocking criteria to be confirmed. Your reps filter the pipeline and the lead list by color and know who to call back, no guessing.

Excellent
Call back first
≥ 70%
Good lead
Worth working
≥ 50% or in conversation
To follow up
Finish qualifying
No news
Not qualified
Moved to “Disqualified”
Blocking or refusal

Filtered: qualified leads

Karim S.

Excellent

Julie R.

Good lead

Audrey L.

Excellent

Marc T.

Good lead

See the full Method

Right rep on the right lead, every time

Without Capturia

Every lead handled the same, wasteful
Reps guessing on gut, badly
Disqualification after 4 calls, too late
No visible prioritization for the team

With Capturia

Leads colored by the AI from their first exchanges
A factual color, backed by the lead's exact words
An unqualified lead spotted as soon as a blocking criterion fails
Filter by color: prioritize in one click

In the works

What's coming to qualification. It isn't in the platform yet: this page will say so the day it is.

The inbox “Qualified” filter, following each lead's color

The questions we always get

BANT is too rigid for my industry. Can you adapt?

Yes. BANT is the frame, but the criteria are yours: you write them, order them, choose which ones are deal-breakers and set the color thresholds.

If the lead lies, is the score wrong?

The AI keeps only the lead's exact words, and the agent challenges once, in conversation, before ruling anyone out. And the color is a guide: your rep can correct it anytime, noting why.

How long to adapt qualification to our business?

Your grid is generated from your business and works as soon as it's ready. Each criterion tells you if it's often disqualifying or never scored, and you adjust the thresholds whenever you want.

Can a lead be requalified later?

Yes. Every new exchange reruns qualification: a lead disqualified in month 1 can become excellent in month 6 if their context changes, and your rep can reopen them.