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Our sales automation suite

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  • BANT Qualification
  • Pre-suasion
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  • Trigger Offers™

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CapturiaCapturia

Built by sales experts, not engineers. $16M+ in conversions baked into an AI that never loses a lead.

Solutions

CRMUnified InboxSequencesBANT QualificationPre-suasionIntelliFollow-up™Trigger Offers™

Pricing

  • Pricing & approach
  • Prestige Programme

Company

  • Our Story
  • Join the team
  • FAQ
  • Contact Us

Resources

  • Capturia Demo
  • Loss Calculator
  • Discover the full method

© 2026 Capturia Inc.

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Privacy|Terms|Cookies|Double Guarantee

BANT qualification

Your leads scored in color, in 5 seconds

Every lead scored on Budget, Authority, Need, Timing after the AI agent conversation. Green = excellent, red = disqualified. Your team knows instantly who to chase.

Watch the masterclassBook a call

Color-coded BANT qualification

Every lead scored on Budget, Authority, Need, Timing after a conversation with the AI agent. Green = excellent, red = disqualified. Your team knows in 5 seconds which leads to chase.

Robin M.
BANT
96EXCELLENT
Marc T.
BANT
58WARM
Julie R.
BANT
24DISQUALIFIED

How it works

Three questions, one score, one color

01

The AI agent asks

Natural conversation with the lead — the agent captures Budget, Authority, Need, Timing without interrogating.

02

The score is calculated

Each dimension scored out of 25, total score determines classification: excellent, warm, cold, disqualified.

03

The team sees the color

Green = chase today. Yellow = nurturing sequence. Red = not your client. Decision in 5 seconds.

Who it matters for

If you give every lead the same energy, you burn your reps out

Sales director

Your reps spend 30% of their time on leads who'll never buy.

They focus on the greens. Closing rate doubles.

Senior rep

You can spot a good lead — your junior team can't.

Score guides them. Your junior spots an excellent lead as fast as you.

Truly qualified lead

They wait for a callback while you're talking to a tire-kicker.

Green color floats them to the top of the queue. Called back first.

Before / With Capturia

Right rep on the right lead — every time

Without Capturia

  • Every lead handled the same — wasteful
  • Reps guessing on gut, badly
  • Disqualification after 4 calls, too late
  • No visible prioritization for the team

With Capturia

  • Leads sorted before the rep calls
  • Factual score based on the AI conversation
  • Disqualification on first contact
  • Visible color — prioritization obvious

FAQ

The questions we always get

Yes. BANT is the default, but we can configure MEDDIC, CHAMP, or your own criteria. The scoring logic stays the same.

The AI agent cross-checks multiple questions to spot inconsistencies. And the score is a guide — your rep keeps the final call.

Default works on day 1. After 100 conversations, we recalibrate thresholds on your actual data.

Yes — a lead disqualified at month 1 can become excellent at month 6 if context changes. BANT is dynamic.

Ready to stop wasting your team on bad leads?

A 45-minute masterclass shows BANT live on 3 real cases.

Watch the masterclassTalk to a human