Without Capturia
- Ad-hoc discount when the month is rough
- Margin eroded with every promotion
- Clients waiting for the next discount to buy
- No cadence: quarter-end stress spike
Offres Déclic™
Sell more without ever cutting your prices
4 orchestrated offer waves across the year to create urgency without discounts, never at the cost of margin.
- 4 offer waves across the year
- Urgency without discounts
- Margin protected, sales added
Your orchestrated year4 waves/yr· 0 discounts, margin intact
Q1Q2Q3Q4
The calendar
Four waves orchestrated across your whole year
Each quarter has its angle, its timing and a real reason to act now, without ever touching the price. Your base anticipates the next wave instead of fleeing your promotions.
- Q1
The fresh start
Ride the early-year momentum, right when budgets have just freed up.
Reason to act now
Annual budget freshly unlocked: the window is open now.
- Q2
Before peak season
Get clients ready just before your busiest stretch of the year.
Reason to act now
Limited capacity before the rush: booking early means securing your spot.
- Q3
Back to business
Re-engage your base after summer, as it gets back into motion.
Reason to act now
Back-to-business bonus and priority onboarding, free for a short window.
- Q4
The last window
Close the year before the annual price adjustment.
Reason to act now
Prices rise in January: last chance at this year's rate.
The mechanics
The urgency is real, the price never moves
Exclusive bonus, limited access, short window: scarcity comes from everything that is NOT the price. The client buys now for the added value. Your margin stays intact.
capturia.io
Why it works without discounts
Value goes up
We stack bonuses, early access and an extended guarantee: the reason to buy grows.
Price holds
No discount, ever. You protect your margin and the perception of your value.
Urgency is true
The window is real and limited, not a fake countdown that resets.
The curve
Wave after wave, sales compound
Each wave converts dormant contacts. The peak replaces the end-of-quarter dip, and the cadence becomes predictable for the whole team.
Why it compounds
The dip disappears
The wave's peak replaces the usual end-of-quarter slump.
New dormants every wave
Each wave wakes different contacts: your base never runs dry.
A predictable cadence
The whole team knows when the next peak lands and gets ready.
100% margin · 0 discounts across all four waves, every year
You become predictable without becoming cheap
With Capturia
- 4 waves planned, no end-of-month panic
- Margin intact: we add value, not discount
- Clients anticipate your next value wave
- Predictable cadence: steady peaks, not troughs
The questions we always get
How do you create urgency without discounts?
Included bonuses, early access, extended guarantee, priority onboarding: the scarcity of something that's NOT the price. The client buys now for added value, not to save money.
Are the 4 waves the same for every client?
No. Each SMB has 4 custom waves based on their offer, buying cycle, target client. We start from a proven frame, adapt to your business.
How long until our waves are ready?
2-week scoping workshop, first wave live 30 days after. The other 3 are timed against your year.
What if a wave flops?
We measure, adjust for the next one. The waves are designed to iterate: each cycle learns from the previous.
Ready to grow sales without touching margin?
A 45-minute masterclass shows the 4 Offres Déclic™ waves in action.